How Political Groups Are Leveraging Technology With Mobile Apps

December 5, 2011 5:18 am 0 comments

How to get Disability Answers. How to choose the best Car. How to invest in mutual funds. Keep in touch with Lady Gaga!

Do any of these have anything in common to you? To me, they’re all different reasons for apps for smartphones (yes, there is an app to keep in touch with Lady Gaga). The smartphone revolution had given ground to the uprising of new and wonderful (and many not so wonderful) apps. With the ubiquitous mobile phone and the relative ease of use for apps (have you ever seen a manual for angry birds?), apps are becoming the de facto distribution for many groups to disseminate information. This holds true especially for political groups.

There are numerous political action groups who have their own apps. These apps typically heavily oriented toward RSS feed sharing and some social media leveraging. However, many political groups have begun using apps for donations, canvassing, candidate information and more.

The 2008 political campaign showed many pundits and citizens alike how useful mobile technology is to mobilize action. SMS messages, push notifications, Social Media integration and more are examples of tools that many respectable apps are hosting. These functions are needed to make the cause, group, or candidate more:

  • Accessible
  • Respectable
  • Mobile

Let’s consider the access. This can go two ways. First, the group/candidate/cause (from here, I will say marketer to catch all of those) can share access outward to the target audiences. In this case, people who elect to download the app to their smartphones. Second, with the right tools in place, users of the app can ‘share back’ with the marketer to provide feedback, strategic information, opinion, polling data and more. This two way dialogue (of sorts) gives new interest to marketers (in campaign efforts) to harness another channel for getting more people involved.

Let’s face it, if you have an app, you’re using “cutting edge” technology. Right? Well, that’s no longer the case. I’ve been writing mobile tools for some time now and I know this isn’t rocket science. I do know it’s not simple enough for just anyone to do. But, if you have an app, many people will immediately acknowledge that you must have any (or many) of the following: 1) Great ideas, 2) Money, 3) Great connections, 4) Great/unlimited technology resources and 5) Great consideration (after all, you’re sharing with others). Whatever the case, if you have an app, you’re going to find yourself far more respected than a marketer without an app.

Mobile is the way to go these days. People are disconnecting and no longer tied to a desk or home computer. They’re moving around and accessing (hey, this goes back to that accessible point, doesn’t it?) the web and the mobile universe from smartphones. Data has to be mobile to be used. An app travels with the phone and the user always has the phone (test it yourself, you will find that you’re seldom away from your cell/mobile phone) nearby. This gives the marketer amazing potential to mobile branding. Imagine, having a billboard in your audiences’ purses, pockets, desks, and more 23 or 24 hours a day!

The technology from hybridization of native coding and HTML and other tools allows for more robust apps helps now more than ever before. This gives the clear advantage to any campaign, cause, or candidate harnessing a mobile app – at least from a technological point of view.

David Pratt is a creative consultant with iDesign Mobile Apps, a smartphone application development company located in Nevada and North Carolina. Smartphone users can take advantage of technology by using smartphone apps which help them improve their lives. Mobile apps and mobile web solutions can be discussed with the experts at http://www.iDesignMobileApps.com.

Take advantage of an Ezine referral special and get a one-hour consultation on ‘Deploying social media and mobile technology’ for your company. Contact iDesign for details.

Leave a Reply


Trackbacks

Other News

  • Christian Persecution World Russia Declares ‘Holy War’ On Islamic State

    Russia Declares ‘Holy War’ On Islamic State

    The Orthodox Christian Church, which is reclaiming its traditional role in post-Soviet Russia, has just described its government’s fight against the Islamic State and other jihadi groups in Syria as a “holy war.”

    According to Vsevolod Chaplin, head of the Church’s Public Affairs Department,

    The fight with terrorism is a holy battle and today our country is perhaps the most active force in the world fighting it. The Russian Federation has made a responsible decision on the use of armed forces to defend the People of Syria from the sorrows caused by the arbitrariness of terrorists. Christians are suffering in the region with the kidnapping of clerics and the destruction of churches. Muslims are suffering no less.

    This is not a pretext to justify intervention in Syria.

    Read more →
  • 2nd Amendment Faith Oregon Shooting – When Tragedy Happens Let’s Focus On The Cause And Not The Tools Used

    Oregon Shooting – When Tragedy Happens Let’s Focus On The Cause And Not The Tools Used

    While the blood was still dripping from those martyrs who, in front of an evil man armed with a gun, asked them if they were Christians and those strong in the faith said they were. He shot them in the head. While those who were lost or weak said nothing he spared their lives and shot them in their legs.

    Barrack Hussein Obama angrily ran to the cameras to use this opportunity to say that guns being in the hands of the law-abiding Americans is the problem, and we need to restrict the 2nd amendment to spare the lives of “we the people.”

    This is nuts; guns do not kill people, people kill people! You can test this fact in your own home right now. (Do not worry no one will get hurt).

    Read more →
  • 2nd Amendment Faith Gun Free Zones Are Killing Zones

    Gun Free Zones Are Killing Zones

    How did you feel when you heard of the shootings in Oregon this week? Was the first thing that came to your mind the thought that if we only had stricter gun control legislation, this kind of tragedy could have been prevented?

    If you listened to idiotic liberals, like President Barack “Insane” Obama, you might believe that. It is my contention that liberalism is a mental disorder based on the rejection of God and His principles, and extreme irresponsibility.

    Read more →
  • National Where’s the Beef, in Republican candidates, in 2015?

    Where’s the Beef, in Republican candidates, in 2015?

    What type of Republican Leader do you want in 2015?

    As we look at elections coming up quickly in 2015, as well as the very important 2016 election cycle, what type of “Republican” leaders do you want to shape the future of your county and country?

    Do you ever wonder why it is that the current crop of Republicans are not declaring, at every media interview, “These ills have been brought to you by the Democrat Party!” when speaking of Obamacare, the hordes of immigrants being allowed to destroy our country, the Iranian nuclear treaty, the “Black Lives Matter” racial division rhetoric, the attack on the defense of marriage, the 94 million Americans not currently in the work force,

    Read more →
  • National Child protection services Sentences Baby To Death ON 9/11/2015

    Child protection services Sentences Baby To Death ON 9/11/2015

    Child protection services should be self-explanatory based on the simplicity of its name. But they are doing exactly opposite of their name in many places. Wynne, Arkansas is one such place.

    A baby has been sentenced to death and will be executed on Friday, September 11, 2015 and Arkansas Department of HUMAN SERVICES (DHS) – Division of Children and Family Services- Central Office will facilitate the delivery of the baby’s 10-year-old to the abortion clinic.

    On August 29, 2015 20-year-old Justin Smith was arrested and charged with three counts of rape and one count of endangering the welfare of a minor. His “alleged” victim is a 10-year-old.

    Read more →